Thursday, May 30, 2013

Price-Volume Dynamics for Generic Drugs Across Major Markets

Source - IMS


  1. China is the fastest growing generic market in terms of volume (27%), while price are declining ( -3%)
  2. Latin America (Argentina and Venezuela) remain most attractive from a price growth perspective
  3. India provides a reasonable mix of  price (3%) and volume (15%) growth
  4. Mature markets like Italy, UK, Spain are growing in low single digits in terms of volume, while prices are declining low to mid single digits.
  5. Japan market seems to be facing most pricing pressure, but it is not as painful as other mature markets as the current price base is much higher

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